Build it – Create it and they will come! And stay no matter what!
Build it - Create it and they will come!
And stay no matter what!
Talk around the water-cooler all last week was none other than Coachella, which at this stage is one down and one to go. None of us could recall, at least in our recent memory, witnessing the transformation of what used to be a “regional” concert into a behemoth mega-concert like Coachella Fest, right before our eyes. In the 1990’s did we see this coming? If only…
Not even the threat or realization of rain on Friday hampered the success of the event. It was fun to watch on TV the improvised rain gear of concert goers. The threat of rain to true event professionals is really not so much an issue. With the caliber of meeting planners we work there is always a Plan “A,” a “B,” and sometimes a “C” for those unforeseen and even foreseen conditions that are out of our control, but cause us to have to make changes at the last minute. If you don’t come into this industry with the skin to adapt easily, you’ll hopefully acquire it through time and experience, as we all know that flexibility is the key to outlasting ourselves in the event world. In our industry we know that doesn’t just apply to us on site, but more so for the performers we work with, as well. That’s why in part of our vetting process for performers we add to our roster we make sure that they are able to “zig” when an event has had a “zag.”
And what about the 25,000 attending the Coachella event? That was probably the easy part. Didn’t seem like they could care less. They were just happy to be at Coachella rain or shine. That holds true for even the smallest of events. The stress stays with us behind the scenes, while the guests are enjoying a great time.
And the forecast for this weekend? 100 Degree Temps! Plan A: Lots of water and umbrellas!